Getting a Gig: Print Promo Strategy

Getting a Gig: Print Promo Strategy

Sending Postcards and Mailers As an illustrator, I came of age on the tail end of the for-print era a time dominated by printed matter when promo consisted of postcards, promotional catalogs, brochures, and illustrators carried a physical portfolio to be dropped off...
Pricing for Illustrators Part 2

Pricing for Illustrators Part 2

If you missed Part 1 of this article, click here! Finding Your Hourly Rate We established that the baseline should be $50 an hour, but how much should you charge given your particular experience level and living circumstances? If you’re a full-time freelancer,...
Pricing for Illustrators Part 1

Pricing for Illustrators Part 1

As someone who’s been through the wringer of unpaid internships, $7.25 Missouri minimum wage, barters for work in exchange for exposure, and a number of embarrassing price negotiations, I can confirm that pricing illustration and design work is hard. I wish this...
Getting a Gig: Reaching Out

Getting a Gig: Reaching Out

MANAGING LISTS WITH SPREADSHEETS How you organize your client information needs to be an essential part of your professional workflow. A collection of names and emails on a word doc can be a messy way to work and lead to mistakes, redundancies, and oversights. All my...
How Do I License My Creative Design?

How Do I License My Creative Design?

Artists and designers are diversifying their income stream and gaining increased exposure by licensing their creative design in partnership with retailers, companies, and interested buyers.  A painter might create a pattern or surface design to license for fabric or...

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