Getting a Gig: Websites

Getting a Gig: Websites

Creating a Website  A website is not usually the first point of contact between art directors and artists in this age of social media. There are far more opportunities for people to encounter your work, but a website should function as the central hub of your career...
Getting a Gig: Print Promo Strategy

Getting a Gig: Print Promo Strategy

Sending Postcards and Mailers As an illustrator, I came of age on the tail end of the for-print era a time dominated by printed matter when promo consisted of postcards, promotional catalogs, brochures, and illustrators carried a physical portfolio to be dropped off...
Pricing for Illustrators Part 2

Pricing for Illustrators Part 2

If you missed Part 1 of this article, click here! Finding Your Hourly Rate We established that the baseline should be $50 an hour, but how much should you charge given your particular experience level and living circumstances? If you’re a full-time freelancer,...
Pricing for Illustrators Part 1

Pricing for Illustrators Part 1

As someone who’s been through the wringer of unpaid internships, $7.25 Missouri minimum wage, barters for work in exchange for exposure, and a number of embarrassing price negotiations, I can confirm that pricing illustration and design work is hard. I wish this...
Getting a Gig: Reaching Out

Getting a Gig: Reaching Out

MANAGING LISTS WITH SPREADSHEETS How you organize your client information needs to be an essential part of your professional workflow. A collection of names and emails on a word doc can be a messy way to work and lead to mistakes, redundancies, and oversights. All my...

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