During the Trump administration’s first one hundred days in office, there have been twenty-eight laws that have been handed down, a new Supreme Court Justice that has been added to the bench, and various votes that have gone to the House and Senate. Many of these new policies have resulted in an onslaught of cultural and artistic responses, with much of them occurring on social websites. And as both established and emerging artists are contemplating whether to chime in, many wonder whether doing so will affect their ability to land new opportunities for creative work or otherwise affect their art careers.
Getting political on social media websites can have broad-ranging consequences for artists and creatives. While some might argue that an artist’s political voice is often an inherent component to art-making, others would argue that doing so can turn off potential collectors and collaborators and affect careers in visual art.
The controversy stirred at this year’s Whitney Biennial, involving Brooklyn-based painter Dana Schutz, is just one example. The artist came under fire over her painting Open Casket, depicting the open casket of Emmett Till, a 14-year old African-American boy who was brutally murdered in 1955 in Mississippi after he had been falsely accused of flirting with a white woman.
The painting sparked massive protests on social websites across the art world: The first wave of outrage went viral on Twitter, in an image tweeted by artist Parker Bright. In the photograph, Bright can be seen blocking the painting from view. The conflict only grew from there, until Berlin-based artist Hannah Black called for the removal of the painting from the Whitney’s exhibit, and even recommended having it destroyed, garnering scores of signatures on a petition. Black’s campaign against Schutz has resulted in many artists taking to social websites to both defend and disagree with the artist’s work, and despite Schutz’s efforts to mitigate the situation, the issue developed a second wind online.
Artists Find Getting Political on Social Websites Has Mixed Consequences
As a more established artist, Schutz’s career will likely remain unharmed – in fact, one could argue that the controversy sparked renewed interested in the painter. But the same wouldn’t necessarily be true for an emerging or relatively unknown artist or creative, and most artists and creatives are careful to take different approaches to social websites with their political art or commentary, and the way they use and share it. While some artistic work – political art or otherwise – is enhanced or expounded upon through conversations that occur online, these interactions can often escalate quickly – and reflect negatively on an artist in the process.
Jessica MacCormack, who is also known as “Jess Mac,” is a Canadian interdisciplinary artist whose work touches on a host of topics, and often uses social websites to play with ideas of persona. MacCormack’s work, which is often posted online through sites such as Facebook and Tumblr, seeks to engage their audience in a different way.
“I have primarily been active on two social media sites: Facebook and Tumblr. With Facebook, I started from a more ‘authentic’ performance of self- whereas with Tumblr, I experimented more with anonymous audiences and popular forms (memes, text, and gifs). As news articles became more a part of Facebook, I started sharing more political views as well. This, in turn, heightened my awareness of social movements and also partly engendered my in-real-life [IRL] participation in them,” MacCormack said.
“In time, I believe this led to me becoming a more engaged activist and community member. Meanwhile, because of my Tumblr, this led to me being hired to create content about sexual assault for Obama’s White House Tumblr for the ‘It’s on US’ campaign.”
While MacCormack has actively shared their views via Facebook and Tumblr, and also makes political art that is shared across these channels, this activity has also resulted in some professional roadblocks.
“I have lost out on some professional art opportunities due to my political positioning – but have gained many community and activist-oriented opportunities, as well,” MacCormack said. “But this can also be said of my ‘offline’ political activity. While I was a professor at Concordia University, we went through the Quebec Student Strike, also known as the Maple Spring. During this time, my more radical political views became more integrated and more public. I don’t think this helped much with future university employment,” McCormack said.
While this has created some issues for the artist, they are continuing to use social websites to voice their opinions and share work about these important topics.
Heather La Force, a Boston-based painter, is an artist who generally reserves conversations about political topics with people for face-to-face interactions. “I generally reserve political discussion for in-person settings. In a social media context, I observe too much hostility and it feels toxic,” La Force said.
Elizabeth Amento, a painter who works with images found from vintage magazines, echoes La Force’s sentiments.
“I choose not to overly display my political views on social media. That being said, you’d have to be pretty dense to not see that my art is political art, and extremely feminist,” Amento said.
Most Artists Share Political Art, Rather Than Political Views
The San Francisco-based artist did notice post-election, however, that her work did take on new meaning, and decided to display this through social websites.
“I have noticed that during the election and the repercussions after, I was able to repost some of my older work with different wording, and capture the mood amongst my fellow frustrated females,” she said.
Due to the fact that Amento’s work is feminist in nature, there is the chance that it will be received in a particular way. “It’s hard to say exactly how I am perceived by others. I feel positive energy and support from my friends, and those are really the people whose opinions I care about,” Amento said. “I’ve been a feminist for a long time, probably my whole life, so it’s interesting to see the movement gaining momentum and the word not being as stigmatized,” Amento added.
However, when it comes to sharing her views via her social websites, Amento has a more nuanced approach to this.
“I don’t find myself outright sharing my views on social media, it’s more subtle,” she said. “I have thought to myself that I don’t want to offend anyone or be seen as someone who has limited views, because I think we are all capable and should be more open to learning from each other. On the other hand, I am not someone who wants to actively engage with comments. While having a social presence is necessary, it’s important to have some privacy.”
While some of Amento’s later work has been more risque, it is hard to say whether this has affected furthered interest surrounding her art and career.
“I have sold some and have had some be invited to a group show. It’s hard to measure the difference in interest though, at least at this point,” Amento said.
As these artists have pointed out, it’s important to have a series of checks and balances when it comes to sharing your viewpoints and work through social websites. As MacCormack noted when explaining that her political activity harmed her marketability for a university position, determining who you would like to target as an audience or potential client is an important first step when deciding whether to express your political viewpoints on social media. However, as the social and political landscape changes, the need to share viewpoints and political art on social websites may eventually become more forgiving. As an artist, its important to use your voice; but understand that doing so may have repercussions.
Do you share your political art or views on social websites? Let us know in the comments!
13 Comments|If you’ve secured that important sit-down with a potential collector, arts journalist, or gallerist, be prepared to answer these common artist interview questions during your initial meeting.
4 Comments|A successful art entrepreneur understands that an artist business plan is critical for success. Here’s a step-by-step guide to create your own.
2 Comments|Emerging artists can show their own work at art fairs with greater creative control and increased profitability. But is it always the best recourse?
- How Do Art Institutions Embrace Sustainability?
Insights from museums and other art institutions on how they can ensure environmental sustainability in their organizational mission and operations. […]
- Public Art Projects: Prime Art Promotion Opportunities
Approaching public art projects as an opportunity for artists to gain a larger following, art promotion and name brand recognition in the fine art world. […]
- Put Yourself in the Spotlight: Art Promotion Hacks
Gain insights into savvy methods of sharing your artistic practice for effective, results-driven art promotion. […]
- Stand Out: Branding For Creatives Focused on Sustainability
A look at how at how to creatively integrate sustainability into a creative’s practice and artistic mission for better branding in an organic, meaningful manner. […]
- Where Fashion Aesthetics Meet Sustainability
Learn more about how the fashion industry embraces environmental sustainability as a rising trend in eco-conscious retail. […]