Getting a Gig: Websites

Getting a Gig: Websites

Creating a Website  A website is not usually the first point of contact between art directors and artists in this age of social media. There are far more opportunities for people to encounter your work, but a website should function as the central hub of your career...
Getting a Gig: Print Promo Strategy

Getting a Gig: Print Promo Strategy

Sending Postcards and Mailers As an illustrator, I came of age on the tail end of the for-print era a time dominated by printed matter when promo consisted of postcards, promotional catalogs, brochures, and illustrators carried a physical portfolio to be dropped off...
Pricing for Illustrators Part 2

Pricing for Illustrators Part 2

If you missed Part 1 of this article, click here! Finding Your Hourly Rate We established that the baseline should be $50 an hour, but how much should you charge given your particular experience level and living circumstances? If you’re a full-time freelancer,...
Pricing for Illustrators Part 1

Pricing for Illustrators Part 1

As someone who’s been through the wringer of unpaid internships, $7.25 Missouri minimum wage, barters for work in exchange for exposure, and a number of embarrassing price negotiations, I can confirm that pricing illustration and design work is hard. I wish this...
Getting a Gig: Reaching Out

Getting a Gig: Reaching Out

MANAGING LISTS WITH SPREADSHEETS How you organize your client information needs to be an essential part of your professional workflow. A collection of names and emails on a word doc can be a messy way to work and lead to mistakes, redundancies, and oversights. All my...
How Do I License My Creative Design?

How Do I License My Creative Design?

Artists and designers are diversifying their income stream and gaining increased exposure by licensing their creative design in partnership with retailers, companies, and interested buyers.  A painter might create a pattern or surface design to license for fabric or...
Getting a Gig: Building a Client List

Getting a Gig: Building a Client List

DEFINE YOUR TARGET CLIENT TYPE Building and maintaining a client list is an essential part of nurturing and growing a freelance career. Two key points to work out before researching potential contacts: Know the type of client you are looking for (In which field or...
How To Get Commercial Photography Gigs

How To Get Commercial Photography Gigs

When it comes to finding photography gigs, there isn’t an exact formula for success. Sometimes it’s who you know. Sometimes it’s time-consuming research and marketing. And other times, it can be just pure luck. Right place, right time. The life of a freelance...
How To Spot The Scam

How To Spot The Scam

In addition to the work involved in creating works of art, there is the business side with which independent artists must become acquainted – and this includes risk management. Artists seeking to sell their works have an increasing number of outlets available beyond...

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