Category - Promotion

Best practices and tips to publicize you and your work.

artist pop up gallery

A Creative’s Guide to Planning a Pop-Up Gallery or Shop

Pop-up galleries and shops have become popular vehicles to engage customers and earn money as a creative. You can forgo investing in a physical space and applying to shows. But before you create your pop-up, learn how to plan strategically with these essential tips.

artist statement

The Ultimate Guide to Writing an Artist Statement

An artist statement is a short but impactful description that gives readers essential information about you as an artist. When you’re not present to talk about your work in person, your artist statement is your spokesperson. Here's how to get your voice to be heard.

How to Host a Successful Artist Studio Visit  |  Art Business Journal

How to Host a Successful Artist Studio Visit

Do you have an upcoming artist studio visit? Learn the do’s and don’ts to prepare for success, whether you're expecting a gallerist, curator, art dealer, critic, or other professional.

artist communities

How to Network in Artist Communities

Artist communities help you build support, collaboration and connections. These tips for mindful, purpose-driven networking will help you reach your highest potential and give back to the greater good.

artrepreneur

Teaching Artists and Designers to be Creative Entrepreneurs

Today’s artists are self-employed, launching their own brands and businesses and becomingcr creative entrepreneurs. Schools offering art and design degrees need to include entrepreneurship courses as part of their curriculum to prepare students to be successful.

design portfolio

A Recruiter’s Design Portfolio Tips to Get Noticed

A thoughtful and well curated design portfolio is an essential tool for creatives seeking freelance or full-time work Brian Young, a recruiter at Creative Circle, shares his top tips for crafting yours.

artist website

Must-Do’s for Creating Your Artist Website

Many artist websites fail to capture their audience. Follow these simple tips for creating visually stunning sites that include all the necessary information that will engage others.

David Yager Creativity

Can Creativity Can Be Taught?

UArts President David Yager weighs in on whether creativity can be taught as companies look for candidates who are have this quality.

art fair

Is The End of the Art Fair in Sight?

Is the art fair model dead? The advent of online art sales and the high cost of participation has the art world wondering whether more fairs equals more problems.

artist newsletter

Why You Need to Have an Artist Newsletter

Creating an artist newsletter ensures your creative content is seen by your fans. From building a subscriber list to email marketing services, our tips will get you up to speed on creating your own.

Creative art licensing

How Do I License My Creative Design?

Licensing a creative design can provide additional income, exposure and partnership opportunities. Here we review what licensing is, how to do it, and what do consider.

The 11 Best Podcasts for Artists  |  Art Business Journal

The 11 Best Podcasts for Artists

If you’re bent on driving more innovation and strategy to your practice but your visual mind needs a break, consider adding some podcasts for artists to your daily task list instead.

art representation

How to Get Art Representation From a Gallery

Getting art representation is not easy, but you can be successful. Research the gallery's aesthetic, current roster of artists and submit a stellar artist bio and portfolio.

self publishing

A Primer for Self Publishing in the Arts

Whether self-publishing materials on your artistic practice or extending your creative work to digital publications, we’ve selected expert advice to guide you in producing written materials.

studio visit

Keys to Following Up After a Studio Visit

Artists often underestimate the importance of follow-up after an artist studio visit. Here's how to continue to engage curators, art critics, and collectors who took the time to visit.

media influence

Tips to be a Creative or Artist Media Influencer

Desperate to see your work appear in leading art journals and magazines, but can't afford to hire a public relations firm? We review how the working artist can gain media influence through targeted outreach efforts.

alternative exhibition spaces

6 Alternative Artist Representation Strategies

Artist representation from galleries is no longer a prerequisite to make sales and get exposure. We look at 6 alternative strategies for artists looking to expand their audience.

artist resume

How Should I Structure My Artist Resume?

Your artist resume is an essential tool whether you're applying to artist residency programs, exhibitions, open calls, galleries or potential collectors. Different than a traditional resume, here are some tips on what to include and how to structure an attention-grabbing artist resume.

logo

Launching a Creative Business? Design A Logo That Hooks

Designing an impactful logo for your creative business involves a careful reflection of your brand strategy. Whether you're designing your own logo or working with a professional, these two art directors offer their best advice for designing a logo that hooks your target audience.

artist branding

How to Develop a Buzzworthy Artist Branding Strategy

Apart from talent, artists require a certain level of “buzz” in order to progress to new levels of recognition in their art careers. Creating an artist branding strategy can elevate your work to a wider audience, and generate new interest and opportunities for showing your work.

marc zegans

Strategies for Artists from a Creative Career Coach

Marc Zegans is a creative career coach who works with artists and designers to help guide their artistic and business goals. Here, he shares his approach for developing your practice as a working artist.

artist residency

8 Artist in Residence Programs to Jumpstart Your Career

Artist in residence programs are an excellent way to work on your craft, meet a community of artists and launch your career. Focus on your creative discovery at these eight selected programs from across the country.