As a creative business owner, finding the balance between your vision and your bank account is a natural struggle within your creative hustle.
Category - Promotion
Best practices and tips to publicize you and your work.
If you're like most DIY creatives, you are your own PR team. Make your work stand out from the crowd with these promotion hacks.
Licensing a creative design can provide you with additional income, branding and partnership opportunities. Here we review what licensing is, how to do it, and what to consider.
Pop-up galleries and shops have become popular vehicles to engage customers and earn money as a creative. You can forgo investing in a physical space and applying to shows. But before you create your pop-up, learn how to plan strategically with these essential tips.
An artist statement is a short but impactful description that gives readers essential information about you as an artist. When you’re not present to talk about your work in person, your artist statement is your spokesperson. Here's how to get your voice to be heard.
Do you have an upcoming artist studio visit? Learn the do’s and don’ts to prepare for success, whether you're expecting a gallerist, curator, art dealer, critic, or other professional.
Artist communities help you build support, collaboration and connections. These tips for mindful, purpose-driven networking will help you reach your highest potential and give back to the greater good.
Today’s artists are self-employed, launching their own brands and businesses and becomingcr creative entrepreneurs. Schools offering art and design degrees need to include entrepreneurship courses as part of their curriculum to prepare students to be successful.
Follow these tips to pack a punch with your creative portfolio to jumpstart your career and grab the attention of potential clients.
Your best ideas are only as good as how well you can sell them, and mastering the art of the pitch presentation takes time, research, and devotion.
A guide highlighting the diverse approaches to making podcasts for artists that are relevant to listeners across arts and creative industries.
A thoughtful and well curated design portfolio is an essential tool for creatives seeking freelance or full-time work Brian Young, a recruiter at Creative Circle, shares his top tips for crafting yours.
How can artists implement an art marketing plan that’s both measurable and effective? Take a look at some proven marketing strategies for artists.
UArts President David Yager weighs in on whether creativity can be taught as companies look for candidates who are have this quality.
In this article, we review a key example of publicity and privacy issues, and what you need to know to keep your photography rights in the clear.
Is the art fair model dead? The advent of online art sales and the high cost of participation has the art world wondering whether more fairs equals more problems.
Creating an artist newsletter ensures your creative content is seen by your fans. From building a subscriber list to email marketing services, our tips will get you up to speed on creating your own.
Tennessee Tech professor Kimberly Winkle designed a professional practices program that counsels art students through the process of owning a creative business.
If you’re bent on driving more innovation and strategy to your practice but your visual mind needs a break, consider adding some podcasts for artists to your daily task list instead.
Getting art representation is not easy, but you can be successful. Research the gallery's aesthetic, current roster of artists and submit a stellar artist bio and portfolio.
Grow and engage your Instagram followers by showcasing your creative process and personality.
Whether self-publishing materials on your artistic practice or extending your creative work to digital publications, we’ve selected expert advice to guide you in producing written materials.
Artists often underestimate the importance of follow-up after an artist studio visit. Here's how to continue to engage curators, art critics, and collectors who took the time to visit.
Desperate to see your work appear in leading art journals and magazines, but can't afford to hire a public relations firm? We review how the working artist can gain media influence through targeted outreach efforts.
Struggling to determine how you should structure your freelance resume? Two resume experts give their advice for designing a creative resume that lands you the gig.
Artist representation from galleries is no longer a prerequisite to make sales and get exposure. We look at 6 alternative strategies for artists looking to expand their audience.
Your artist resume is an essential tool whether you're applying to artist residency programs, exhibitions, open calls, galleries or potential collectors. Different than a traditional resume, here are some tips on what to include and how to structure an attention-grabbing artist resume.
Designing an impactful logo for your creative business involves a careful reflection of your brand strategy. Whether you're designing your own logo or working with a professional, these two art directors offer their best advice for designing a logo that hooks your target audience.
Apart from talent, artists require a certain level of “buzz” in order to progress to new levels of recognition in their art careers. Creating an artist branding strategy can elevate your work to a wider audience, and generate new interest and opportunities for showing your work.
Recruiters sift through hundreds of motion design reels and video editor portfolios each week. Here's advice on what to include and how to get noticed.
Marc Zegans is a creative career coach who works with artists and designers to help guide their artistic and business goals. Here, he shares his approach for developing your practice as a working artist.
Artist in residence programs are an excellent way to work on your craft, meet a community of artists and launch your career. Focus on your creative discovery at these eight selected programs from across the country.
For many visual artists, it's hard to express who they are and what they create into words. Learn how to craft an artist bio with these useful tips.