Is the art fair model dead? The advent of online art sales and the high cost of participation has the art world wondering whether more fairs equals more problems.
Category - Marketing
Everything you need to know to put you and your art out into the world.
Throughout history, artists have held a pop-up gallery exhibition as an intrepid way of drawing attention to their work. Here's why you shouldn't wait for a gallery to come knocking.
Creating an artist newsletter ensures your creative content is seen by your fans. From building a subscriber list to email marketing services, our tips will get you up to speed on creating your own.
What do you do when your artwork quote or freelance rates aren't automatically accepted by a potential client? Our negotiation strategies will help artists and creatives sort out a tricky financial agreement.
Artist Borbay shares his approach for pricing artwork and reveals the secrets behind his popular contemporary art pricing chart.
We take a look at how art collectors can build a dynamic art collection with a mission and purpose to collect contemporary artists, identify social engaged themes, and support underserved or represented artists.
Buying work from living artists
As online art sales continue to capture a significant share of the art market, artists should consider art marketing strategies that can help them sell art online.
Many artists use Spotify as a powerful art marketing tool. We break down how can you capitalize on this tool and drive more followers to your work.
Tennessee Tech professor Kimberly Winkle designed a professional practices program that counsels art students through the process of owning a creative business.
Video storytelling is a quick, attention-grabbing way of getting people interested in you as an artist. Here's how to get started.
If you’re bent on driving more innovation and strategy to your practice but your visual mind needs a break, consider adding some podcasts for artists to your daily task list instead.
Whether working with a fine art gallery or independent art dealer, here's how to spot red flags you should be wary of when looking for a sales partner.
Getting art representation is not easy, but you can be successful. Research the gallery's aesthetic, current roster of artists and submit a stellar artist bio and portfolio.
Grow and engage your Instagram followers by showcasing your creative process and personality.
Developing and maintaining a strong online presence is crucial to attract new art buyers and gain notoriety for your work.
Developing an artist network builds camaraderie within your local community and enhances the possibility of landing new opportunities.
Whether self-publishing materials on your artistic practice or extending your creative work to digital publications, we’ve selected expert advice to guide you in producing written materials.
The Deloitte and ArtTactic Art & Finance Report offers some keen insights into the state of the art market. Discover which findings spell good news for working artists.
For the working artist striving to make a sale or land that open call, being able to present your work in professional images is key. We offer an exhaustive guide to photographing your artwork.
Artists often underestimate the importance of follow-up after an artist studio visit. Here's how to continue to engage curators, art critics, and collectors who took the time to visit.
Artists and graphic designers are breaking into fashion graphic design by collaborating with independent designers and fast fashion brands. We talk to two designers on these increasingly prevalent partnerships.
Struggling to develop the skills necessary to thrive as an art entrepreneur? Educators at the Society for Arts Entrepreneurship Education conference may have some solutions.
Until an artist’s studio has significant resources, it may be difficult to participate in every single art exhibition. Artrepreneur outlines the benefits and drawbacks to consider when weighing local, regional, and international shows.
Artists are being entrepreneurial and creative showing their work on their own terms with their own resources. Here's how to mount a DIY art exhibition with mixed-use and non-traditional spaces to lay groundwork for a successful show.
Determining how to value your own services and work is can be tricky. We offer guidance on setting your own competitive creative freelance rates.
Struggling to determine how you should structure your freelance resume? Two resume experts give their advice for designing a creative resume that lands you the gig.
Every creative professional with an online presence should employ an SEO strategy to reach a broader audience. Here, we outline SEO for artists, and offer some tactical advice for getting your work discovered online.
The traditional art gallery business model is changing with online marketplaces, a global art market and an entrepreneurial generation of artists. We explore the everyday operations and challenges of running an art gallery business and contemplate its future.
An artist collective functions as a platform for its members and can bring increased exposure for individual artists. Artrepreneur investigates the benefits of forming your own.
Hiring managers pay more attention to the contents of your creative portfolio than your work experience. Artrepreneur reviews proven strategies for curating a creative portfolio that lands you that coveted gig.
Artist representation from galleries is no longer a prerequisite to make sales and get exposure. We look at 6 alternative strategies for artists looking to expand their audience.
Your artist resume is an essential tool whether you're applying to artist residency programs, exhibitions, open calls, galleries or potential collectors. Different than a traditional resume, here are some tips on what to include and how to structure an attention-grabbing artist resume.
Designing an impactful logo for your creative business involves a careful reflection of your brand strategy. Whether you're designing your own logo or working with a professional, these two art directors offer their best advice for designing a logo that hooks your target audience.
As virtual reality takes hold of the film industry, artists, galleries, and cultural institutions are incorporating VR art as a component of their program or practice. We take a look at this growing trend in the art world.
Apart from talent, artists require a certain level of “buzz” in order to progress to new levels of recognition in their art careers. Creating an artist branding strategy can elevate your work to a wider audience, and generate new interest and opportunities for showing your work.
Recruiters sift through hundreds of motion design reels and video editor portfolios each week. Here's advice on what to include and how to get noticed.
Many of the world's most recognized artists sought inspiration and guidance from their peers. Gain insight into your practice and learn about the business of art by finding an artist mentor whose career aligns with your own vision for success.
Artists on social media can develop an engaged audience without spending hours online with these smart tips.
Submitting an art fair application doesn't have to be an arduous process. We break down which fairs are currently accepting submissions, and how you should apply.
Marc Zegans is a creative career coach who works with artists and designers to help guide their artistic and business goals. Here, he shares his approach for developing your practice as a working artist.
Illustrator Maria Luque's secret to landing a steady stream of illustration gigs? Just be consistent and post regularly on Instagram.
UX Designer portfolios
The TEFAF report illustrates the trends challenges facing today's art market. These are the top five findings affecting artists and gallery owners.