How to Build an Effective Online Presence

How to Build an Effective Online Presence

In this electronic era, developing and maintaining a strong online presence is not only crucial for your marketing strategy but also very important for your art business. Here, we discuss why an online presence is important for the purpose of gaining notoriety and...
A Primer for Self Publishing in the Arts

A Primer for Self Publishing in the Arts

For artists considering self-publishing, the internet can be both friend and foe. There is a plethora of information available online about the best methods in which to move forward to ensure that self-publishing catalogs, zines, and other collateral are handled...
Keys to Following Up After a Studio Visit

Keys to Following Up After a Studio Visit

When you’ve secured a much-anticipated studio visit with a curator, art critic, or other important visitor.  The plans have been confirmed and the calendar appointment set. So, what’s next? Preparing for the visit and offering a gracious and thoughtful...

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