Getting a Gig: Websites
Creating a Website A website is not usually the first point of contact between art directors and artists in this age of social media. There are far more opportunities for people to encounter your work, but a website should function as the central hub of your career...
Getting a Gig: Print Promo Strategy
Sending Postcards and Mailers As an illustrator, I came of age on the tail end of the for-print era a time dominated by printed matter when promo consisted of postcards, promotional catalogs, brochures, and illustrators carried a physical portfolio to be dropped off...
Getting a Gig: Reaching Out
MANAGING LISTS WITH SPREADSHEETS How you organize your client information needs to be an essential part of your professional workflow. A collection of names and emails on a word doc can be a messy way to work and lead to mistakes, redundancies, and oversights. All my...
Getting a Gig: Building a Client List
DEFINE YOUR TARGET CLIENT TYPE Building and maintaining a client list is an essential part of nurturing and growing a freelance career. Two key points to work out before researching potential contacts: Know the type of client you are looking for (In which field or...
The Ultimate Guide to Writing an Artist Statement
Your artist statement is the first thing people will read about you. It’s often seen before someone sees your work or reads your artist CV. It’s the chance to make your first impression by quickly telling your story along with some basic information that...Creative Careers Podcast
Listen to industry innovators share their experiences, insights and give advice to help you navigate your creative career.
