Identify Your Work
Imagine you are at a dinner party and you meet another guest who introduces themselves as a lover of art and an avid collector. After an introduction, the collector asks you “What you do?”. You explain that you are an artist and they ask what you make. You...
Getting a Gig: Websites
Creating a Website A website is not usually the first point of contact between art directors and artists in this age of social media. There are far more opportunities for people to encounter your work, but a website should function as the central hub of your career...
Getting a Gig: Print Promo Strategy
Sending Postcards and Mailers As an illustrator, I came of age on the tail end of the for-print era a time dominated by printed matter when promo consisted of postcards, promotional catalogs, brochures, and illustrators carried a physical portfolio to be dropped off...
Getting a Gig: Reaching Out
MANAGING LISTS WITH SPREADSHEETS How you organize your client information needs to be an essential part of your professional workflow. A collection of names and emails on a word doc can be a messy way to work and lead to mistakes, redundancies, and oversights. All my...
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