Category - Marketing

Everything you need to know to put you and your art out into the world.

Live and In Person: A Complete Guide to Selling Art Face to Face  |  Art Business Journal

Live and In Person: A Complete Guide to Selling Art Face to Face

Selling art in person is different than selling your work online. Whether you're at an art or craft fair, store, or pop-up gallery, it's time to turn from artist/maker to seller. Here is a thorough guide on how to reduce barriers and build rapport with customers to close the sale.

artist pop up gallery

A Creative’s Guide to Planning a Pop-Up Gallery or Shop

Pop-up galleries and shops have become popular vehicles to engage customers and earn money as a creative. You can forgo investing in a physical space and applying to shows. But before you create your pop-up, learn how to plan strategically with these essential tips.

sell your art online artist

Where to Sell Your Art Online

Opportunities abound to sell your art online. We discuss the pros and cons of selling on your own personal store vs. online art marketplaces.

artist statement

The Ultimate Guide to Writing an Artist Statement

An artist statement is a short but impactful description that gives readers essential information about you as an artist. When you’re not present to talk about your work in person, your artist statement is your spokesperson. Here's how to get your voice to be heard.

artist open call

Open Calls Worth Your Time and Submission Tips

How do you spot credible and worthwhile open calls when there are so many to choose from? When you find one, how can you stand out? By being organized, submitting professionally and showing how your work is a good fit, you may be the next winner.

Creative Time The Privilege of Escape Artist Risa Puno Artist Big Break

There’s No Escaping Artist Risa Puno’s Big Break

What is it like when an artist gets her big break and all her dreams come true? What new challenges arise, what comes next and how do artistic and career expectations change? We speak with rising start Risa Puno to find out.

art career transition

Tips to Transition to an Art Career

Now matter what your age or career stage, you can transition to an art career. Learn about what works and what doesn’t when making a career transition and growing your artistic practice the second or third-time around.

How to Host a Successful Artist Studio Visit  |  Art Business Journal

How to Host a Successful Artist Studio Visit

Do you have an upcoming artist studio visit? Learn the do’s and don’ts to prepare for success, whether you're expecting a gallerist, curator, art dealer, critic, or other professional.

graduation

Creating Your Artist Resumé After Graduation

After graduation, creating an artist resume that sells your strengths and positions you for the best opportunities is a top priority. From layout to what to highlight, here's our tips to make sure set yourself up for success.

Next Steps After Graduation for Artists and Creatives  |  Art Business Journal

Next Steps After Graduation for Artists and Creatives

Graduation is upon us - what next? Post-grad tips on setting yourself up for professional success, including suggestions on building out your networks and career ecosystem, finding advocates and mentors, and placing yourself firmly within the fine art landscape to apply for and receive job opportunities that will advance your career as an artist and creative professional.

artist communities

How to Network in Artist Communities

Artist communities help you build support, collaboration and connections. These tips for mindful, purpose-driven networking will help you reach your highest potential and give back to the greater good.

artist residency

The Benefits of an Artist Residency

An artist residency is an opportunity to concentrate on your work in a retreat-like environment. From getting your creative juices flowing to expanding your network, honing your skills and enhancing your career prospects, here are tips to maximize your next artist residency.

artrepreneur

Teaching Artists and Designers to be Creative Entrepreneurs

Today’s artists are self-employed, launching their own brands and businesses and becomingcr creative entrepreneurs. Schools offering art and design degrees need to include entrepreneurship courses as part of their curriculum to prepare students to be successful.

emerging artists art fairs

Should Emerging Artists Sell Their Work at Art Fairs?

Art fairs are increasing, and so are the opportunities for emerging independent artists to participate. Find out what questions you should ask and the pro's and con's of exhibiting at an art fair to make an informed decision.

design portfolio

A Recruiter’s Design Portfolio Tips to Get Noticed

A thoughtful and well curated design portfolio is an essential tool for creatives seeking freelance or full-time work Brian Young, a recruiter at Creative Circle, shares his top tips for crafting yours.

artist website

Must-Do’s for Creating Your Artist Website

Many artist websites fail to capture their audience. Follow these simple tips for creating visually stunning sites that include all the necessary information that will engage others.

pitch deck

How to Create the Perfect Pitch Deck

When preparing to present your services to a potential client, what should go into your pitch deck? From services offered to payment schedules, here's how to create a deck that lands the gig.

David Yager Creativity

Can Creativity Can Be Taught?

UArts President David Yager weighs in on whether creativity can be taught as companies look for candidates who are have this quality.

art catalog

Artists and Creatives: Document Your Work and Career

If you're an artist or creative and don't document your work and career, learn why it's important and tips on how to get started. If you do, congratulations! Here are some best practices and reminders.

art fair

Is The End of the Art Fair in Sight?

Is the art fair model dead? The advent of online art sales and the high cost of participation has the art world wondering whether more fairs equals more problems.

artists use pinterest

How Artists Use Pinterest to Market Their Work

Artists use Pinterest to market their online platforms while offering a behind-the-scenes view of their daily inspirations. Here's how to incorporate Pinterest into your art marketing strategy.

artist newsletter

Why You Need to Have an Artist Newsletter

Creating an artist newsletter ensures your creative content is seen by your fans. From building a subscriber list to email marketing services, our tips will get you up to speed on creating your own.

negotiation strategies

Should I Negotiate the Price of My Artwork?

What do you do when your artwork quote or freelance rates aren't automatically accepted by a potential client? Our negotiation strategies will help artists and creatives sort out a tricky financial agreement.

art collection

Shaping an Art Collection with a Purpose

We take a look at how art collectors can build a dynamic art collection with a mission and purpose to collect contemporary artists, identify social engaged themes, and support underserved or represented artists.

Creative art licensing

How Do I License My Creative Design?

Licensing a creative design can provide additional income, exposure and partnership opportunities. Here we review what licensing is, how to do it, and what do consider.