If you're like most DIY creatives, you are your own PR team. Make your work stand out from the crowd with these promotion hacks.
Category - Marketing
Everything you need to know to put you and your art out into the world.
How do you spot credible and worthwhile open calls when there are so many to choose from? When you find one, how can you stand out?
Whether or not you manage to sell your artwork is driven not by the product, but what you do with the product. Artepreneur reviews some of the most crucial factors involved in selling artwork.
How do you price your artwork so it's attractive to potential buyers and also allows you to make a profit? While there is no one way that works for everyone, here are some guiding principles that can help get you started.
From purchasing art multiples to scouring benefit art auctions, here are some tested approaches to collect art on a budget.
When preparing to present your services to a potential client, what should go into your pitch deck? From services offered to payment schedules, here's how to create a deck that lands the gig.
Many artist websites fail to capture their audience. Follow these simple tips for creating visually stunning sites that include all the necessary information that will engage others.
There's an art fair everywhere for everyone it seems and a plethora of opportunities for artists to participate. Is showing at one right for you? Here's what questions you should ask and the pros and cons of exhibiting at an art fair so you can make an informed decision.
Artists use Pinterest to market their online platforms while offering a behind-the-scenes view of their daily inspirations. Here's how to incorporate Pinterest into your art marketing strategy.
Licensing a creative design can provide you with additional income, branding and partnership opportunities. Here we review what licensing is, how to do it, and what to consider.
Can social media be an effective platform for expressing your political views? What the the pros and cons for your audience, potential buyers and employers? We talk to several artists who have experienced both outcomes.
Yes! You sold your artwork. Now it's time to get it to the buyer or gallery in one piece. Take the time to learn the best practices for shipping and insuring art so it arrives safe and sound.
Want to sell your artwork on your own? These essential art business documents are crucial to ensure that your sale is professional and protected.
From cementing your personal branding to building a digital portfolio highlighting your best work, here's how to land creative freelance gigs.
Selling art in person is different than selling your work online. Whether you're at an art or craft fair, store, or pop-up gallery, it's time to turn from artist/maker to seller. Here's a thorough guide to get you started.
Pop-up galleries and shops have become popular vehicles to engage customers and earn money as a creative. You can forgo investing in a physical space and applying to shows. But before you create your pop-up, learn how to plan strategically with these essential tips.
Opportunities abound to sell your art online. We discuss the pros and cons of selling on your own personal store vs. online art marketplaces.
An artist statement is a short but impactful description that gives readers essential information about you as an artist. When you’re not present to talk about your work in person, your artist statement is your spokesperson. Here's how to get your voice to be heard.
What is it like when an artist gets her big break and all her dreams come true? What new challenges arise, what comes next and how do artistic and career expectations change? We speak with rising start Risa Puno to find out.
A well-designed Instagram strategy to engage art collectors should be part of every artist’s marketing plan. Learn tips to expand your audience to potential buyers.
Whether you've done private and public commissions before or want to get into the game How can artists get secure public and private art commissions?
Now matter what your age or career stage, you can transition to an art career. Learn about what works and what doesn’t when making a career transition and growing your artistic practice the second or third-time around.
Do you have an upcoming artist studio visit? Learn the do’s and don’ts to prepare for success, whether you're expecting a gallerist, curator, art dealer, critic, or other professional.
After graduation, creating an artist resume that sells your strengths and positions you for the best opportunities is a top priority. From layout to what to highlight, here's our tips to make sure set yourself up for success.
Graduation is upon us - what next? Post-grad tips on setting yourself up for professional success, including suggestions on building out your networks and career ecosystem, finding advocates and mentors, and placing yourself firmly within the fine art landscape to apply for and receive job opportunities that will advance your career as an artist and creative professional.
Artist communities help you build support, collaboration and connections. These tips for mindful, purpose-driven networking will help you reach your highest potential and give back to the greater good.
An artist residency is an opportunity to concentrate on your work in a retreat-like environment. From getting your creative juices flowing to expanding your network, honing your skills and enhancing your career prospects, here are tips to maximize your next artist residency.
Today’s artists are self-employed, launching their own brands and businesses and becomingcr creative entrepreneurs. Schools offering art and design degrees need to include entrepreneurship courses as part of their curriculum to prepare students to be successful.
Follow these tips to pack a punch with your creative portfolio to jumpstart your career and grab the attention of potential clients.
Artists: learn how to manage your art business in a financially responsible way aimed toward sustainable growth!
Key advice on how to create visual displays and engage customers for successful selling at craft fairs.
Your best ideas are only as good as how well you can sell them, and mastering the art of the pitch presentation takes time, research, and devotion.
A guide highlighting the diverse approaches to making podcasts for artists that are relevant to listeners across arts and creative industries.
A thoughtful and well curated design portfolio is an essential tool for creatives seeking freelance or full-time work Brian Young, a recruiter at Creative Circle, shares his top tips for crafting yours.
Galleries aren't the only places looking to show art. Alternative art spaces like cafes and music venues can help you expand your influence and your market.
How can artists implement an art marketing plan that’s both measurable and effective? Take a look at some proven marketing strategies for artists.
UArts President David Yager weighs in on whether creativity can be taught as companies look for candidates who are have this quality.
The Me Too movement has had profound effects across all forms of media and has inspired countless male and female artists.
If you're an artist or creative and don't document your work and career, learn why it's important and tips on how to get started. If you do, congratulations! Here are some best practices and reminders.
In this article, we review a key example of publicity and privacy issues, and what you need to know to keep your photography rights in the clear.
Is the art fair model dead? The advent of online art sales and the high cost of participation has the art world wondering whether more fairs equals more problems.
Throughout history, artists have held a pop-up gallery exhibition as an intrepid way of drawing attention to their work. Here's why you shouldn't wait for a gallery to come knocking.
Creating an artist newsletter ensures your creative content is seen by your fans. From building a subscriber list to email marketing services, our tips will get you up to speed on creating your own.
What do you do when your artwork quote or freelance rates aren't automatically accepted by a potential client? Our negotiation strategies will help artists and creatives sort out a tricky financial agreement.