Getting a Gig: Print Promo Strategy

Getting a Gig: Print Promo Strategy

Sending Postcards and Mailers As an illustrator, I came of age on the tail end of the for-print era a time dominated by printed matter when promo consisted of postcards, promotional catalogs, brochures, and illustrators carried a physical portfolio to be dropped off...
Getting a Gig: Reaching Out

Getting a Gig: Reaching Out

MANAGING LISTS WITH SPREADSHEETS How you organize your client information needs to be an essential part of your professional workflow. A collection of names and emails on a word doc can be a messy way to work and lead to mistakes, redundancies, and oversights. All my...
Getting a Gig: Building a Client List

Getting a Gig: Building a Client List

DEFINE YOUR TARGET CLIENT TYPE Building and maintaining a client list is an essential part of nurturing and growing a freelance career. Two key points to work out before researching potential contacts: Know the type of client you are looking for (In which field or...
How To Spot The Scam

How To Spot The Scam

In addition to the work involved in creating works of art, there is the business side with which independent artists must become acquainted – and this includes risk management. Artists seeking to sell their works have an increasing number of outlets available beyond...
Understanding your Market As An Illustrator

Understanding your Market As An Illustrator

What Kind of Art do I Like? The first step in identifying where your work belongs to ask yourself is: What kind of work do I love? I studied fine art as an undergrad, and while I had taken illustration courses, my portfolio consisted of narrative drawing and painting...

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