About 375,000 visual artists in the U.S. claim to be self-employed, yet many don't realize that their personal assets can be at risk. Find out how opening a corporation can help protect you.
Author - Steve Schlackman
As a photographer and Patent Attorney with a background in marketing, Steve has a unique perspective on art, law and business. He is currently serving as the VP of Product Innovation at Orangenius, where he hopes that his many interactions with the various members of the Orangenius community will provide lots of important material for Artrepreneur. You can find his photogrphy at Orangenius.com or through Emmanuel Fremin Gallery in NYC.
Wait, stop! Don't sign that artist contract before you read this article. Familiarizing yourself with contracts is an important part of protecting you, your business, and your work.
How do you price your artwork so it's attractive to potential buyers and also allows you to make a profit? While there is no one way that works for everyone, here are some guiding principles that can help get you started.
Artists know how to create art, but not all know how make a living at it. Thanks to the digital age - online marketplaces, global access to an audience, social media and self-publishing, artists and designers are becoming creative entrepreneurs, charting their own course and careers.
Most artists and designers don't think of starting a creative business when freelancing. In order to protect you and your personal assets, it's important to set up a structure Here are the options for incorporating.
Developing and maintaining a strong online presence is crucial to attract new art buyers and gain notoriety for your work.
For the working artist striving to make a sale or land that open call, being able to present your work in professional images is key. We offer an exhaustive guide to photographing your artwork.
Every creative professional with an online presence should employ an SEO strategy to reach a broader audience. Here, we outline SEO for artists, and offer some tactical advice for getting your work discovered online.