In preparation for the 2018 Clio Awards, we take a look back at the winning ad campaigns of the last three years and what made them so successful.
Author - Rachel Wells
Rachel Wells is a writer based in Nashville, TN. In addition to her writing, she has a professional background in content development, digital distribution and public relations. Her projects and clients have been featured in the The New York Times, Fast Company, Cosmopolitan, New York Magazine and Pitchfork.
The Me Too movement has had profound effects across all forms of media and has inspired countless male and female artists.
Your best ideas are only as good as how well you can sell them, and mastering the art of the pitch presentation takes time, research, and devotion.
When preparing to present your services to a potential client, what should go into your pitch deck? From services offered to payment schedules, here's how to create a deck that lands the gig.
Museum hotels like 21c are finding new ways to engage with their local art communities. Here's how artists can work collaboratively with this innovative new concept.
As the prevalence of augmented reality technology continues to rise, more creatives look to incorporate it into their practice. Companies like Poplar are looking to support AR creatives.
Looking for a way to connect with your private collectors? Handwritten notes remain a charming gesture that makes a lasting impression.
Galleries aren't the only places looking to show art. Alternative art spaces like cafes and music venues can help you expand your influence and your market.
Are you an artist wondering how to start a nonprofit? From registering a 501c3 to organizing a board, here's what it takes to launch art nonprofits.
Creating an artist newsletter ensures your creative content is seen by your fans. From building a subscriber list to email marketing services, our tips will get you up to speed on creating your own.
Artist Borbay shares his approach for pricing artwork and reveals the secrets behind his popular contemporary art pricing chart.
Using a blend of painting and technology to create powerful and organic dreamscapes, artist Marie-Dolma Chophel discusses her transcontinental career with Artrepreneur.
Because depression and creativity are linked, the creative process and rejections can hit some harder than others. Here are some self care strategies to get you through the gray.
Herb Williams of The Rymer Gallery explains why Nashville is quickly becoming a destination for the arts, while offering insight for artists seeking representation for their work.
Artists play an important role as influencers in brand partnerships. However, some companies - like H&M and Dove - don't always live up to the partnership's ethos.
Many artists use Spotify as a powerful art marketing tool. We break down how can you capitalize on this tool and drive more followers to your work.
In the constant struggle for greater recognition and representation, these five female artists make their voices heard.
Meaningful online relationships are forged when you share content that considers your creative process, showcases your artist personality, and uncovers your intimate musings.