Getting a Gig: Websites

Getting a Gig: Websites

Creating a Website  A website is not usually the first point of contact between art directors and artists in this age of social media. There are far more opportunities for people to encounter your work, but a website should function as the central hub of your career...
Getting a Gig: Print Promo Strategy

Getting a Gig: Print Promo Strategy

Sending Postcards and Mailers As an illustrator, I came of age on the tail end of the for-print era a time dominated by printed matter when promo consisted of postcards, promotional catalogs, brochures, and illustrators carried a physical portfolio to be dropped off...
Getting a Gig: Reaching Out

Getting a Gig: Reaching Out

MANAGING LISTS WITH SPREADSHEETS How you organize your client information needs to be an essential part of your professional workflow. A collection of names and emails on a word doc can be a messy way to work and lead to mistakes, redundancies, and oversights. All my...
Getting a Gig: Building a Client List

Getting a Gig: Building a Client List

DEFINE YOUR TARGET CLIENT TYPE Building and maintaining a client list is an essential part of nurturing and growing a freelance career. Two key points to work out before researching potential contacts: Know the type of client you are looking for (In which field or...
Understanding your Market As An Illustrator

Understanding your Market As An Illustrator

What Kind of Art do I Like? The first step in identifying where your work belongs to ask yourself is: What kind of work do I love? I studied fine art as an undergrad, and while I had taken illustration courses, my portfolio consisted of narrative drawing and painting...

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